Positioning theory and strategic communication: a new approach to public relations research and practice
- Creator: James, Melanie
- Resource Type: book
- Date: 2014
Positioning theory and strategic communication: a new approach to public relations research and practice
- Creator: James, Melanie
- Resource Type: book
- Date: 2014
'How are messages created?': Changes in thinking about communication theory leading to a new synthesis
- Creator: McIntyre, Phillip
- Resource Type: conference paper
- Date: 2012